If he scores 0.70 G/90 (between his G and xG last year) over 2500 minutes he's scoring about 20 goals and $600-700k will not come close to what he deserves. That level production might exceed TAM even. Someone will offer him much more and he'll demand a transfer
Also, the hypo stipulates that 2 slots are open this summer because Talles and Jovan are sold. There's no need to buy down Martins and you could both get a 10 in July and still have a slot left potentially for Martinez at year end. Or use it in the summer for another need and maybe have to transfer Martinez.
As you said, if Talles is sold in the summer, we'd have 2 DP spots open if none are signed this window (Talles and Santi). I think Santi's spot needs to go to a #10. Re-reading your hypo terms and assumptions, if Martinez is lighting up the league come summer time, I wouldn't be angry if they used Talles's DP spot on him if that's what it takes for him to stay. Especially if he's on golden boot pace.
Given those assumptions, he's shown consistent high performance and he's a known quantity on the team and in the league. Bringing in a DP striker brings with it unknowns and risks and potentially even more money than would be used to pay Martinez a DP salary.
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