You've actually just defined what is the difference between higher and lower quality coaches. If your only strategies for behavior change are "try harder" or "you're benched" then you are a very unskilled coach. Magno has shown he is capable but not consistent. Helping people learn to shift their behaviors, to improve focus, to align what they want with what they do is one of the primary roles of a coach.
I have strong opinions about this as I am an executive coach. Often a client will point out to me that their direct report just can't change. Obviously. Because they've told them to change repeatedly and the person hasn't done it yet. I call this the Nike approach to change - just do it. But Nike doesn't work. You need techniques and tools to manipulate and shape the behavior you want.
As a very simple example, I have had clients who are interrupters. They know they over talk. They know they interrupt. Often they've done so for years. They want to change but don't know how. I introduce the 3-star rule. Anytime someone else is talking they have to draw three stars during silence before they are allowed to speak. If the other person starts talking again while they are drawing they go back to zero. Wait for silence. Draw three stars. The technique provides a focus that alters the behavior in a completely different way from just telling them to try harder (or want it more).
I agree there are effective techniques that work for most people. But there are countless talented offensive players at the highest level that no matter who their coach is they will not try on defense. At some point, the responsibility needs to fall on Magno.
I think we are selling Nick's credentials a bit short. We have seen Gabby's effort level slump and the coaching staff has shown they can help him turn it around. Nick didn't come to us from some obscure CFG youth academy. He coached and won with one of the best Women's teams in the world. He managed some of the best players on the planet. There is no way he gets that job and has success with it without having some level of talent in player management and the ability to work through things like this with players whose professional credentials outweigh Magno's by orders of magnitude. Maybe the skills needed to manage some of the best players on the planet don't translate to getting the best out of a young prospect that isn't giving full effort but given his credentials, I'm not ready to put this on Nick.
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