Given an either/or choice I'd rather they revert to the Impact name than adjust the logo. But I'll take what's on offer.
Lol indeed. Has there been a pro sports same city rebrand that was successful in the last decade or so (excluding those that moved away from names or symbols deemed offensive)? Generally, tweaking and modernization is fine, but fans almost always hate to completely abandon the long time team identity.
But execs love to hire consultants and consultants need to justify their bills.
ETA: Revs kept the name and dropped a very dated logo, which I would put in the tweak/modernization bucket. Reaction seems mixed but not aggressively negative and probably will stick.