Interesting and yet also unsatisfying analysis of the Crew's success. I think this is outside the site paywall:
Columbus Crew is something of a unicorn. It could be a long time before we see another team like it.
www.socceramerica.com
In short it contrasts the Crew against previous MLS success models:
- pricey internationals, US stars, established manager (Galaxy, Toronto)
- veteran core and strong culture (Seattle)
- young rising expensive internationals ( Atlanta)
But it never really explains what the Crew does right. They credit Nancy, and attractive game play. Also they note that Cucho is a goal machine, Nagbe bosses the midfield and they get good contributions from academy kids. But then the author admits he has no explanation and mentions "alchemy."
Relevant to our NYC roster discussions, they note their roster is inexpensive with one major transfer fee of $10M for Cucho, which is far from the largest, plus they did not buy him just to flip him. Contrasting specifically Atlanta and Almeda, the article says, "Hernandez was brought in to be the killer he is, to earn trophies."
I do believe they've been fortunate with Hernandez. Not everyone jumps his productivity when stepping down a level in league like he has. But it's funny what happens when you aim for wins rather than transfer payoffs.