I get the left side heart symbolism, but don't like the placement because the badges seem like the least important element on the shirt front. First you see the giant sponsor logo because it is big and centered. If you keep going, next you see Adidas, or whoever, because your eyes are trained to read Left to Right. Then if you have not given up, and really, after 2 commercial logos I tend to stop caring, you see the badge. It's over on the right, small, and in the least notable spot, and unless you already are very familiar with it, means nothing because, it's small, players keep moving so it is hard to make out, has 17 elements that can only be understood with an explainer graphic, and and so unless you know what XF FC 1933 cannon/clown/tulip/spears means, you're screwed if you just want to know what freaking team it is.